Our Journey
Founded by Gary Skiles and Mike Riffel, PSR Sales has grown from a visionary partnership into a sales agency known for its deep market knowledge and strong customer relationships. John Henry joined the team in 1998, enhancing our service quality and focus. Although Gary Skiles, Mike Riffel, and John Henry have since retired, their foundational contributions continue to guide our agency. We build upon their legacy with a commitment to excellence and integrity, ensuring that the values they instilled remain at the core of our operations. Today, under the co-ownership of Doug Tvedt and Scott Ellison, the agency remains dedicated to upholding the high standards they set and adapting to the evolving needs of the market.
Territory Expansion
In 2011, we expanded our territory to include five states in the Eastern Midwest at the request of one of our largest manufacturers. This strategic move allowed us to strengthen our presence and better serve both new and existing clients in these regions. Today, this expanded territory remains a vital part of our agency, significantly enhancing our overall market reach in all Sales Channels that we serve.
Core Values
At PSR Sales, our operations are driven by a steadfast commitment to integrity, collaboration, and customer focus. Integrity is the cornerstone of our business, compelling us to maintain the highest ethical standards and ensuring transparency and honesty in all our interactions. This foundational value is critical for building trust and fostering lasting relationships with both manufacturers and customers. Our collaborative approach involves working closely with manufacturers and customers to leverage collective strengths and expertise, achieving shared goals and overcoming challenges together. Additionally, our customer-focused strategy aligns customer needs with manufacturers’ offerings, facilitating effective partnerships that benefit all parties. These principles not only drive our business success but also strengthen our relationships across the industry.
Vision
At PSR Sales, our vision is to consistently expand our expertise and network to effectively connect manufacturers with key markets. We aim to adapt and thrive in a changing industry landscape, building lasting partnerships and achieving sustainable growth.
Rooted in Minnesota
PSR Sales is headquartered in Minnesota, a location that strategically supports our operations across the Midwest. While our team is geographically dispersed to effectively cover a wide area, our core operations are based in Minnesota. This setup allows us to maintain strong connections with our customers and ensure responsive service throughout the region.